Case Study
Creating success with target audiences
Purdue University's School of Business grew their female funnel on Loper
Context
The Daniels School of Business at Purdue University had a strong foundation of success in improving yield, but struggled to recruit female students. With an high-touch recruitment team, Daniels wanted to build stronger funnel gender equity and turned to Loper's community.
Approach
• Loper launched campaigns for Daniels across Women in Business and the new "Center for Working Well" in People's Operations
• Loper traveled to Purdue's campus to film stories with undergraduate business ambassadors
The Results
32,000 impressions
to female students in first year of contract
+7% increase
in female applicants YoY against broader university recruiting
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